● ● ● Additional Work

01 Mitchell & Ness

NAR/M2M

Scope:

Campaign video/In-store print collatoral/Meta ads/social assets/digital assets

Credits:

Art Director:
Roxanne Schultz

Design Direction:
Nicole Bellini

DP/Grade:
Joshua Nai

Orlando Magic [WI23 Campaign]

2 on 2 [SU24 Campaign]

I served as lead videographer and editor for this nostalgic Orlando Magic campaign. Set in a blue theater on theme to the Orlando Magic, the video paid tribute to the team's legendary players like Shaquille O'Neal and Penny Hardaway. I also storyboarded the project, crafting a narrative that highlighted the nostalgia of the Orlando Magic while showcasing a premium limited edition range.

I co-edited and animated this vibrant campaign for Mitchell and Ness, inspired by 2-on-2 street ball and the film White Men Can't Jump. Shot and graded by our DP, the video blended fast-paced basketball action with slower, still moments to showcase the colorful, Venice Beach-inspired garments. I also incorporated mixed media elements like 16mm film replicas and street art doodles to capture the essence of Venice Beach culture.

02 TAC

MKTG

Scope:
Key visual identity/Print and digital OOH/social + digital assets/paid meta ads/event activation

Press:
Campaign Brief
Drum Marketing Awards

Credits:

Client Director:
Vicki Brown

Client Manager:
Ciara Bourke

Senior Creative Strategist:
Emily Armstrong

Creative Campaign Manager:
Matthew Fotia

Art Director:
Joshua Hall

Designer:
Nicole Bellini

Be The Difference Hero Messaging

Be The Difference Speeding Messaging

Be The Difference Speeding Messaging

Be The Difference Road Safety Messaging

Be the Difference is the TAC's peer-to-peer road safety platform, concepted and activated by MKTG across Victorian sporting communities. The summer campaign extended the messaging beyond AFL Victoria into grassroots cricket, basketball and football, partnering with the Melbourne Stars, Melbourne Renegades, Melbourne United, Bendigo Spirit, Geelong Venom, South East Melbourne Phoenix, Southern Metropolitans, Melbourne Victory and Melbourne City. Through targeted content and community activation, we connected elite teams with grassroots clubs to drive road safety awareness across metro and regional Victoria, using sport as a trusted vehicle for meaningful behavioural change.

03 Jardan

Scope:

Variety of digital assets/product spec sheets/POS assets/event collateral

Credits:

Head of Marketing:
Sasha WongHee

Designer:
Nicole Bellini

Saturday In Design

Bureau

Created promotional content for Saturday In Design, hosted in our Richmond showroom. The campaign highlighted the launch of a new collection, an industry panel on the future of the workplace, and in-store experiences with partners including Curatif, Bobby's, Fine Grazing, Baker Bleu, and Small Fry.

Created content to showcase Bureau, defined by bold form, sculptural curves and rich finishes. The range includes versatile sofas, distinctive tables, a playful dining chair, and a sculptural armchair all adaptable across home, workplace and hospitality settings, balancing play and precision to meet contemporary needs.

04 OpenTable

2045 Agency

Scope:

TVC campaign/OOH Concept work

Credits:

Creative Director:
Christopher McKee

Art Director:
Roxanne Schultz

Designers:
Chris Morales
Nicole Bellini

The design team supported the conceptual development of OpenTable’s global campaign, where the films launched as witty, trailer-style ads. Alongside, the team explored an OOH/static rollout imagined as cinematic movie posters. While this extension remained at the concept stage, the work translated the campaign’s distinctive visual style into bold poster assets, reinforcing how the brand’s new cinematic identity could flex across channels.

05 Bupa

2045 Agency

Scope:

OOH/social (static & motion)/ POS/web/eDMs/event activation print assets/partnership assets

Credits:

Design Director:
Mike Jones

Senior Producer:
Emily Allen

Designer:
Nicole Bellini

Melborune Uni Open Day Event - Bupa

12WK Offer Digital Campaigns - Bupa

For Bupa's Open Day events at the University of Melbourne and UNSW, we delivered a seamless branded campus experience. Collateral included signage, wayfinding, inflatables, and interactive elements such as a lucky dip booth and attendant kiosks, designed to engage students, promote membership and leave a cohesive, memorable presence.

Developed and adapted creative forBupa’s national 12 Weeks Free acquisition campaign. The campaign combined bold, value-led messaging with tailored executions for each channel, ensuring consistency and engagement across customer touchpoints, from outdoor screens to digital journeys.

06 Mitchell & Ness

NAR/M2M

Scope:

Digital collatoral/Meta ads/social assets

Credits:

Art Director:
Roxanne Schultz

Photography:
Gen Luchessi

Design Direction:
Nicole Bellini

Authentic Goods [Digital Campaign]

Welcome to the Leagues [Myers Campaign]

Authentic Goods by Mitchell & Ness is a premium capsule blending sports heritage with elevated streetwear. For Winter/Autumn, I collaborated with Art Director Roxanne Schultz on a campaign balancing nostalgia and modern edge. Shot in an industrial setting, the visuals emphasize clean lines, muted tones, and premium textures, embodying the tagline From then. For now.

Welcome to the Leagues is an in-store campaign designed exclusively for Myer Australia, marking the arrival of Mitchell & Ness to their retail floor. Leading the design look and feel, I used a collage-based approach to unite the NBA, NFL, NHL, and NCAA organically — scanned and layered to give the work a tactile, 90s-inflected quality true to the brand's roots.

07 L’Oreal Paris

2045 Agency

Scope:

Print and digital OOH rollout/social + digital assets/paid meta ads/event activation + stunt

Press:
MediaNet
Campaign Brief
@jcdecauxau

Credits:

Creative Director:
André Pinheiro

Art Direction:
Roxanne Schultz

Design Director:
Mike Jones

Producer:
Stephanie Jones

Designers:
Hun Lee
Chris Morales
Nicole Bellini

The L'Oréal Paris Replumping Lounge was a live stunt activation launched at Sydney Domestic Airport, targeting travellers on the world's busiest domestic route. As part of the wider creative team, I contributed to the full design rollout across signage, print collateral, digital screens, and social content bringing the campaign's plumping hydration-forward world to life across every touchpoint of the airport experience.

08 DoorDash

MKTG

Scope:

Concept mock for pitch work. Inclusive of print assets, key visual branding, merhcandise.

Credits:

Creative Campaign Manager:
Matthew Fotia

Art Director:
Joshua Hall

Designer:
Nicole Bellini

Pie Floater Revival was a conceptual event pitch paying homage to the iconic pie floater cart that once graced Adelaide football rounds. The concept centred on a 90s-inflected pop-up experience, inviting celebrity chefs to compete in a pie bake-off that blended nostalgia with a fresh, curated edge. I contributed to the full pitch suite spanning event signage, print collateral, merch, and overall space curation working within DoorDash's signature red and blush pink palette to build a world that felt both brand-true and culturally rooted.