Mitchell and Ness
Jul 2021 - Jan 2024
www.mitchellandness.com.au
Mitchell & Ness is a heritage sportswear brand known for its iconic, vintage-inspired apparel that celebrates the golden eras of NBA, NFL, and MLB. As the official Australian home of the global brand, the local team brings a streetwear edge to classic sports nostalgia blending legacy with contemporary culture.
As part of the marketing and design team, we worked closely on creative campaigns and digital assets that reflected the brand’s bold visual identity and deep connection to sports fandom.
From product launches to social content, our work aimed to celebrate Mitchell & Ness’s rich legacy while engaging a new generation of fans.
NAR
Jul 2021 - Jan 2024
nickauditorerepresents.com
NAR is a Melbourne-based brand house specialising in licensed sports and lifestyle apparel, partnering with global giants like Fanatics, the NBA, NFL, MLB, and local leagues like the AFL and NRL. Their focus is on merging streetwear and sport culture bringing fan-favourite brands to the Australian and New Zealand market through elevated design, sharp retail strategies, and culturally relevant storytelling. One of their key brand partners is Mitchell & Ness, for whom they manage creative direction and retail presence locally.
As a graphic designer at NAR, I was responsible for rolling out creative across campaigns, social content, retail activations, and
e-commerce for brands under their license particularly Mitchell
& Ness. My role was hands-on across digital and print, blending with a team of strategic thinkers and domestic cultural insight to create design that resonated with sports fans and streetwear communities alike.
NBA, NFL, NHL, MLB, WWE, MLS, NCAA
Australian/Domestic:
AFL, NRL, BBL
stocked by JD Sports, City Beach, Culture Kings, Lids Store, NBA Store, INTERSPORT, General Pants, Rebel Sport, Foot Locker, Basketball Jersey World, Stateside Sports and THE ICONIC.
New Zealand:
retailers include JD Sports, Stirling Sports and Culture Kings.
and digital assets, paid Meta ads, event activations and stunts, digital banners and ads, eDMs, web assets, display ads, web and app performance optimization, event pop-up collateral.