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2045 Agency
Jul 2024 - Jun 2025

2045.agency
LinkedIn


2045 is a Melbourne based creative agency. Built on the mantra “Big Ideas. Semi Automatic Execution”, 2045 combines strategic creativity with AI driven operations to deliver agile, high impact campaigns. With notable wins like L’Oréal, Bupa, Lids Australia and NBA Stores, they are pushing the future of advertising by amplifying creative thinking through the automation of repetitive tasks.


As a Digital Graphic Designer at 2045, I created digital and internal assets for clients like L’Oréal Group, Bupa, NBA Stores, and Lids. Working in a fast-paced, AI-driven environment, I helped develop concepts and roll out campaigns, tailoring global brand messaging for the Australian and New Zealand markets. I leveraged AI tools to deliver polished, high-quality work efficiently without sacrificing creativity.

Press

BandT
Campaign Brief





BrandsBupa, Blua.

Bupa Bupa is one of Australia and New Zealand’s largest health and care providers, supporting millions of customers through insurance, aged care, and health services. We were appointed to their agency village to lead AI-driven creative innovation, helping deliver more personalised, connected customer experiences across their evolving healthcare ecosystem.

Blua Maybelline New York, a top global cosmetics brand in Australia and New Zealand, trusted us to develop concepts and campaign rollouts across print and digital. We created cohesive, trend-driven creative featuring key products like Sky High Mascara and Luminous Matte Foundation that resonated with local audiences.

DeliverablesMREC, digital banners, digital OOH ads, Spotify ads, social media campaigns, eDMs, web assets, display ads, digital campaigns, web and app performance optimization, event pop-up collateral, branded merchandise.
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