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2045 Agency
Jul 2024 - Jun 2025

2045.agency
LinkedIn


2045 is a Melbourne based creative agency. Built on the mantra “Big Ideas. Semi Automatic Execution”, 2045 combines strategic creativity with AI driven operations to deliver agile, high impact campaigns. With notable wins like L’Oréal, Bupa, Lids Australia and NBA Stores, they are pushing the future of advertising by amplifying creative thinking through the automation of repetitive tasks.


As a Digital Graphic Designer at 2045, I created digital and internal assets for clients like L’Oréal Group, Bupa, NBA Stores, and Lids. Working in a fast-paced, AI-driven environment, I helped develop concepts and roll out campaigns, tailoring global brand messaging for the Australian and New Zealand markets. I leveraged AI tools to deliver polished, high-quality work efficiently without sacrificing creativity.

Press

BandT
Campaign Brief





BrandsL’Oreal Paris, Maybelline NY, Mixa, 
Garnier, Kiehls

Maybelline NY Maybelline New York, a top global cosmetics brand in Australia and New Zealand, trusted us to develop concepts and campaign rollouts across print and digital. We created cohesive, trend-driven creative featuring key products like Sky High Mascara and Luminous Matte Foundation that resonated with local audiences.

L’Oreal ParisL’Oréal Paris, a global beauty leader, trusted us to develop campaign concepts and pitches. We adapted their global slogan, “Because You’re Worth It,” and messaging to resonate with Australian and New Zealand audiences while keeping brand consistency.

DeliverablesPrint and digital OOH campaigns, social and digital assets, paid Meta ads, event activations and stunts, user-generated content (UGC) video campaigns, concept development for social strategy and brand campaign pitches.


L’Oreal Paris Groupe 




Sky High Mascara - Maybelline NY

Design Director: 
Mike Jones

 Art Director: 
Roxanne Schultz

Producer:
Jon Nguyen
Designer: 
Niqui Toldi
Hun Lee
Nicole Bellini
 As part of L'Oréal Groupe's agency village, we worked on Maybelline New York’s Sky High Mascara campaign, the biggest mascara campaign in ANZ history. This second release introduced bold new colours to the viral Sky High collection for a nationwide rollout. The campaign combined playful taglines like “Length Does Matter” with standout OOH executions and even Australia’s first-ever beauty brand plane banners, flown over Bondi beach. A bold, high-impact project that elevated Maybelline’s presence to new heights.

Print and digital OOH rollout/social + digital assets/paid meta ads/event activation/campaign UCG video roll out

Press:
Ad News
Campaign Brief
LBB
Mi3
Mumbrella


Replumping Lounge - L’Oreal Paris

Creative Director: 
André Pinheiro

Design Director: 
Mike Jones

Producer:
Stephanie Jones
Designer: 
Hun Lee
Chris Morales
Nicole Bellini
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Print and digital OOH rollout/social + digital assets/paid meta ads/event activation + stunt


Press:
MediaNet
Campaign Brief
@jcdecauxau


Social Strategy - Kiehls

Creative Strategist: 
Jay Grocock
Designer:
Hun Lee
Nicole Bellini
Concept work for a Social Strategy pitch.

Can share more work uppon request.


Brand Campaign - Mixa

Creative Lead: 
Roxanne Schultz

Design Director: 
Mike Jones

Principle Designer:
Nicole BelliniConcept work for a Mixa Brand Campaign pitch.

Can share more work uppon request.
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