01





2045 Agency
Jul 2024 - Jun 2025

2045.agency
LinkedIn


2045 is a Melbourne based creative agency. Built on the mantra “Big Ideas. Semi Automatic Execution”, 2045 combines strategic creativity with AI driven operations to deliver agile, high impact campaigns. With notable wins like L’Oréal, Bupa, Lids Australia and NBA Stores, they are pushing the future of advertising by amplifying creative thinking through the automation of repetitive tasks.


As a Digital Graphic Designer at 2045, I created digital and internal assets for clients like L’Oréal Group, Bupa, NBA Stores, and Lids. Working in a fast-paced, AI-driven environment, I helped develop concepts and roll out campaigns, tailoring global brand messaging for the Australian and New Zealand markets. I leveraged AI tools to deliver polished, high-quality work efficiently without sacrificing creativity.

Press

BandT
Campaign Brief





OpenTable OpenTable is a leading online restaurant reservation platform, connecting diners with thousands of restaurants worldwide. Through its website and mobile app, users can discover new dining experiences, read reviews, and book tables instantly. For restaurants, OpenTable provides powerful tools to manage reservations, optimize seating, and enhance guest experiences. With its seamless technology and trusted network, OpenTable makes dining out easier for customers and more efficient for hospitality businesses.


OpenTable




On the Case X Stake Out

Creative Director: 
Christopher McKee

Art Director:
Roxanne Schultz

Designer:
Chris Morales
 Nicole Bellini
 The design team supported the conceptual development of OpenTable’s global campaign, where the films launched as witty, trailer-style ads. Alongside, the team explored an OOH/static rollout imagined as cinematic movie posters. While this extension remained at the concept stage, the work translated the campaign’s distinctive visual style into bold poster assets, reinforcing how the brand’s new cinematic identity could flex across channels.

Concept work.

03