The Archives

Projects
Jul 2024 - Current

2045.agency
LinkedIn

2045 is a Melbourne based creative agency. Built on the mantra “Big Ideas. Semi Automatic Execution”, 2045 combines strategic creativity with AI driven operations to deliver agile, high impact campaigns. With notable wins like L’Oréal, Bupa, Lids Australia and NBA Stores, they are pushing the future of advertising by amplifying creative thinking through the automation of repetitive tasks.

As a Digital Graphic Designer at 2045, I created digital and internal assets for clients like L’Oréal Group, Bupa, NBA Stores, and Lids. Working in a fast-paced, AI-driven environment, I helped develop concepts and roll out campaigns, tailoring global brand messaging for the Australian and New Zealand markets. I leveraged AI tools to deliver polished, high-quality work efficiently without sacrificing creativity.

Press

BandT
Campaign Brief

Brands

L’Oreal Paris, Maybelline NY, Mixa,
Garnier, Kiehls

Maybelline NY

Maybelline New York, a top global cosmetics brand in Australia and New Zealand, trusted us to develop concepts and campaign rollouts across print and digital. We created cohesive, trend-driven creative featuring key products like Sky High Mascara and Luminous Matte Foundation that resonated with local audiences.

L’Oreal Paris

L’Oréal Paris, a global beauty leader, trusted us to develop campaign concepts and pitches. We adapted their global slogan, “Because You’re Worth It,” and messaging to resonate with Australian and New Zealand audiences while keeping brand consistency.

Deliverables

Print and digital OOH campaigns, social and digital assets, paid Meta ads, event activations and stunts, user-generated content (UGC) video campaigns, concept development for social strategy and brand campaign pitches.